How a Singapore E-Commerce Brand Tripled Order Volume Without Adding Headcountp 70% of Admin Time
Client Context
A fast-growing online store in Singapore selling lifestyle products was doing well on Shopee, Lazada, and its own Shopify site. But as orders grew, so did the chaos. The small team was juggling manual order management, WhatsApp customer queries, and inconsistent inventory tracking across platforms.
They wanted to scale aggressively but couldn’t imagine hiring five more people just to keep up with admin.
The Challenge
When the founders reached out to us, their pain points were clear:
Orders from multiple platforms weren’t synced, leading to delays and overselling.
Customer queries on WhatsApp and email took hours to respond to, frustrating buyers.
Inventory updates were done manually, resulting in stockouts and cancelled orders.
The small team was working late nights just to keep the business afloat.
One of the co-founders told us: “We weren’t struggling with sales — we were struggling with everything after the sale.”
Our Solution
We built a custom AI-powered e-commerce operations hub that connected directly to Shopee, Lazada, and Shopify. The system:
Unified all orders into one dashboard for easy management.
Automated inventory sync across all platforms in real time.
Embedded AI to handle common customer service queries instantly on WhatsApp and email.
Generated automated reporting for sales, refunds, and delivery times.
This wasn’t just about automation — it was about giving the founders peace of mind and freeing them to focus on marketing and product growth
The Results
Within two months of going live, the e-commerce team scaled confidently:
3× increase in order volume handled without additional hires.
80% faster customer response times, improving ratings and repeat sales.
Zero overselling or stockouts thanks to real-time inventory sync.
Founders saved 30+ hours per week, redirecting their time to growth campaigns.
The co-founder summed it up: “Before, we were firefighting every day. Now, the system runs smoothly, and we can finally focus on growing the brand.”
Why This Matters for You
If you run an online store — whether on Shopify, Shopee, Lazada, or all three — you know how overwhelming it gets as orders grow. Manual processes, delayed replies, and stock errors kill growth.
This case study proves that with the right AI-powered system, you can scale order volume without ballooning headcount — keeping margins strong while growing your brand.